Aug 18, 2026 · 6 min read
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Strategy
Feb 10, 2026 · 6 min read
Instagram Reels Strategy: The Format That Still Wins
Reels still get the most non-follower reach on Instagram. Here's the play.
Reels are Instagram\'s discovery engine. The play: hook in the first second, keep it under 30 seconds, add captions for silent viewing, and ride trending audio early. Post Reels 3–5 times a week and study which topics your audience watches twice. Pair the format with engagement growth on your best-performing Reels to push them deeper into explore and beyond your current followers.
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